IG Reels Engagement Checker

Engagement Score is a 0–100 rating that measures how well your Reel performs relative to its reach. It's based on saves, shares, watch time, likes, and comments. It's designed to help you identify content with consistent potential (aka Shotgun Content).

Think about Engagement Score like Popularity Score on Spotify. It's a measure of your content's algorithmic potential. The difference is that it's not native to Instagram like popularity score is to Spotify, it's an equation that we designed based on analysis of 141 Magic Nothing reels posted over the last year.

Also, don't judge yourself if you don't like the score, just use it to make good marketing decisions! Literally all my artist content says "keep experimenting" 💀

- Zack