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How to Launch Your Own Spotify / Meta Conversion Campaign
Launch and run your own Meta Conversion Campaigns to promote your music. Covers campaign strategy, Pixel/Dataset setup, ad creative, testing, and optimization.
Filmed August 2024 to October 2025
What's inside
Every lesson opens when you sign up.
1
Introduction
3 lessons- Welcome! WTF is this? Preview
- Before getting started... Locked
- Who TF is this Zack guy and why should I listen to him? Read
2
Conversion Campaigns - What and Why?
3 lessons- WTF is a conversion campaign? Read
- Why should I run a conversion campaign? Read
- Assignment #1 - Who? What? Where? WHY? When? Locked
3
Spotify, Content, and Ads
6 lessons- How TF does Spotify work? Read
- NEW: Deep Dive on Popularity Score Optimization Locked
- Content Vs. Ads Locked
- What makes a good ad? Part I Locked
- What makes a good ad? Part II Locked
- Assignment #2: The "Creative" Locked
4
Pixel and Other Technical Components
5 lessons- How does meta ads manager work? Read
- IMPORTANT: Meta Business tools are different for everybody! Locked
- What is a Pixel? Locked
- What is a Landing Page? (and how to attach a Pixel to it) Read
- Assignment #3: Get PIXELated! Locked
5
Creating Your First Conversion Campaign
4 lessons- How do I create a conversion campaign? Part I Locked
- NEW: Audience Targeting updates 2025 Locked
- How do I create a conversion campaign? Part II Read
- Assignment #4: Create your First Conversion Campaign! Locked
6
Conversion Campaign Strategy
2 lessons
7
Testing and Optimization
5 lessons- How to interpret the results of your campaign Read
- How to edit your ad sets Locked
- How to run an A/B test Locked
- NEW: Retargeting Preface 2025 Locked
- WTF are custom and lookalike audiences? Read
8
Once Your Ads are Up and Running
2 lessons- Ads and social media hygiene Locked
- Congrats on completing the course!!! Locked
Every lesson that has a page here is open to watch. An account keeps your place and lets you do the assignments.