The Route of Rock
Part of tastemakers.group, a curated playlist ecosystem connecting music with relevant audiences and creating new opportunities for discovery.
We manage a diverse network of playlists and audiences, allowing each accepted release to be editorially matched with the playlists where it naturally fits.
Our focus is on expanding genuine music discovery and generating real *listeners, streams and saves* across relevant audiences.
Curated Playlist Ecosystem, High-Converting Meta Ads, Niche Audience Targeting, Playlist Audience Growth, Spotify Music Discovery
Examples of Results
Examples of Creative
Expected Outcomes
Each accepted track is editorially matched across our curated playlist ecosystem, reaching as many relevant playlists as it naturally fits.
Each playlist is supported by its own advertising strategy and core audience, creating diversified sources of discovery with a focus on generating real *streams, listeners and saves*.
When needed, we can also build dedicated advertising around a release to reach audiences beyond those already covered by our ecosystem.
Playlist promotions
growth
250-500 follower growth/mo
launch
150-250 follower growth/mo
premium
900-2200 follower growth/mo
Track promotions
growth
3000-12000 stream growth/mo
launch
600-3000 stream growth/mo
premium
18000-60000 stream growth/mo
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