We run Meta conversion campaigns across Tier 1 and Tier 2 countries, with occasionally some targeting in T3 countries for volume, focused on three things: the right audience, a low cost per conversion, and long-term listener quality. Our approach combines genre and mood-based targeting to help listeners understand exactly what your playlist is about; attracting people who connect with the feeling of the music, not just the category. That's what drives repeat listens and HIGH engagement.